What sparks will fly when the power of original Oriental design meets the heritage of Europe’s century-old fashion industry?

YIFA GLOBAL FASHION CITY organized a study tour group composed of outstanding merchant representatives to embark on a fashion industry research trip to France and Italy.

The itinerary covers five cities: Paris, Florence, Prato, Carpi and Milan. Merchants step out of the domestic inherent industrial perspective and go straight to the frontline of Europe’s fashion industry. They gain first-hand insights into the design ecosystem of mature markets and draw experience in fashion design and product development.

More than an in-depth cross-border study tour, this is a strategic move for brand empowerment.

From Paris retail stores and designer showrooms to garment factories and fabric R&D workshops in Prato and Carpi, the study tour has traced the complete journey of global fashion design—from inspiration and fabrics to pattern-making and final production.

>Study Tour Part 2: Milan Coming Soon!

One Hub, Whole Chain
One Brand, Future Bound

Hotline:
Mr. Shi 139-5800-1111
Mr. Xu 133-0650-7755