This is not an ordinary study tour, nor a superficial sightseeing trip. It is a business study tour and an industry origin-tracing journey driven by key questions for the industry.

As China’s fashion industry continues to advance, how can the future industrial ecosystem be redefined?
On this journey, we go to the front lines to find the answers.

PARIS
See How Brands Go Global

Paris is not only one of the world’s key sources of fashion, but also a city where brands, commerce, and culture continually converge.
We will visit brand stores, showrooms, and commercial spaces to observe how European brands tell their stories and build brand value through space, products, and experiences.

FLORENCE
Discover Culture—and the Connection Between Fashion and Aesthetics

We will seek the cultural DNA behind design in the city and its lifestyle, offering an aesthetic reference for original design and brand research and innovation.

PRATO
Go Straight to the Source of European Manufacturing

The most important focus of this journey turns first to Prato. It is the heart of Europe’s textile and quick-response supply chain. We will visit factories along the industrial chain on the ground, tracing backward from finished products: Where do fabrics come from? How do industrial clusters collaborate? How does manufacturing become part of brand value?

CARPI
See “Small but Strong”—and Explore Another Possibility for Manufacturing

In Carpi, we will see how small-scale enterprises rapidly connect R&D, pattern rooms, and the market. This also helps us rethink the source: it is not only the starting point of production, but also the starting point of brand value.

MILAN
Focus on Fashion Trade Shows and Connect with International Industry Resources

In Milan, we will visit international trade shows and brand showrooms to observe trends, explore channels, and seek resources. Globalization is not the end point, but the next step in extending the industrial chain outward.

Starting from Hangzhou, Connecting with the World
On This Journey, Find Answers on the Ground
From design, brands, fabrics, and manufacturing to global markets,
we head west all the way, and search all the way.
This time, we set off with questions.