9YIFA Outstanding Brand & Zone Management Awards Ceremony and Super Wednesday Sourcing Day Launch Event Held Successfully

On the afternoon of September 14, the 9YIFA Outstanding Brand & Outstanding Zone Management Awards Ceremony and the Launch Event for the National Day Super Wednesday Sourcing Day were held at the New Media Hall on the third floor of the market. Representatives of merchants from across the market and the operations team gathered together to celebrate achievements, share experiences, and look ahead to the next stage of development.

The event was held to review and celebrate the achievements of the 16th YIFA Global Garment Exchange Conference, held on August 28–29, and to recognize outstanding merchants and teams while sharing valuable experiences and insights.

As the main venue of YFBF16, 9YIFA brought together more than 1,000 brands, all fully committed to this annual sourcing and wholesale event. From buyer invitations, the launch of Autumn/Winter collections, and store visual presentation to on-site sales and comprehensive service support, merchants and the market operations team worked closely together toward a shared goal. Through seamless collaboration and coordinated efforts, they delivered an exciting womenswear sourcing experience for buyers from around the world.

The awards were selected through a rigorous, multi-dimensional evaluation conducted by the operations team. After comprehensive scoring and multiple rounds of assessment, a number of outstanding brands emerged. By leveraging their unique brand strengths and actively engaging with buyers, these brands delivered high-quality and distinctive sourcing experiences.

Amid enthusiastic applause, the awards were presented one by one.

The first awards presented were the Grid Management Merchant Honors. During the event, the honored merchants actively supported the market’s grid-based management initiatives, took the lead in coordinating matters within their respective zones, and helped build efficient channels of communication and collaboration. Award-winning merchants from the first through fifth floors took the stage in groups to receive their recognition.

Special awards were also presented to outstanding merchants from Zone C on the first floor, Zone B on the fifth floor, and Zone C on the fourth floor, with honors including the New Collection Display Award, New Media Traffic Award, and Best Buyer Invitation & Check-in Award, respectively. These merchants demonstrated outstanding performance in three key areas: product presentation, new media content, and buyer engagement.

Outstanding zone administrators from the three awarded zones were also recognized for their contributions to zone-level services and coordination. Their dedication serves as an example for the wider merchant community, inspiring everyone to move forward together and continue writing a new chapter for the fashion industry.

Following the zone-level awards, the ceremony moved on to the individual brand awards.

The Best Buyer Invitation & Sales Award recognized brands that have cultivated strong customer relationships, carefully engaged and invited buyers, and strengthened connections between brands and the market, achieving breakthroughs in both buyer invitations and sales.

The Best New Media Exposure Award honored brands that consistently created high-quality content, effectively communicated their brand stories, and amplified the industry presence of the 9YIFA market, helping more people discover the unique appeal of original womenswear.

The Best Buyer Invitation Contribution Award was presented to 4303–4305 Y², a brand created by young fashion entrepreneurs from the YIFA International Youth Association. Their wholehearted efforts in inviting buyers brought a fresh and energetic force to the event.

The Outstanding Contribution Award was presented to Wang Yajie, founder of 4189 & 4213 VISTI. From event preparation through execution, Wang took the initiative to coordinate and connect numerous brands across different zones, helping drive the implementation of various initiatives and contributing to the continued vitality and development of the market.

Each award represents not only recognition of the dedication and achievements of the past, but also a new starting point for the journey ahead.

Following the awards ceremony, Mr. Guo, General Manager of 9YIFA, delivered a speech. He noted that the strong results achieved during YFBF16 were made possible by the full commitment of the merchants and the hard work of the operations team.

He emphasized that Autumn/Winter is a critical sales season for the apparel industry. The National Day Super Wednesday Sourcing Day will serve as an important opportunity for 9YIFA merchants to capture demand for pre-holiday inventory replenishment, while the launch of 2026 Winter collections will provide brands with an important opportunity to strengthen their market position and consolidate customer relationships.

Mr. Guo called on merchants and the operations team to continue working together with a shared purpose, making thorough preparations for new collection launches, store operations, and other key initiatives. Meanwhile, 9YIFA will continue to enhance supporting services and event resources, working alongside merchants to seize peak-season opportunities and strive toward their Autumn/Winter business goals.

The event then moved into a sharing session, where representatives of several outstanding brands took the stage to share their experiences and insights, including the gains they achieved during the event and their preparations for the upcoming Winter collections. Together with 9YIFA, they expressed their commitment to strengthening the reputation of both the market and individual brands, enhancing the value of the platform and their own brands, and creating greater opportunities for mutual success.

The continued vitality and growth of the market depend on the dedication and efforts of every merchant.

Looking ahead, 9YIFA will continue to work hand in hand with outstanding merchants, leveraging their respective strengths to deliver distinctive and high-quality sourcing experiences to buyers from across China. As the 2026 Autumn/Winter peak season unfolds, YIFA looks forward to working together with its merchant community, cultivating new opportunities, and achieving even greater success.