YIFA Vision, Global Footprint! 

The 2026 YIFA Global Fashion Trend City · France–Italy Business Study Tour Itinerary Briefing was held today at the Multimedia Hall on the 3rd floor of the 9YIFA Women's Wear Wholesale Center. This tour has assembled a powerful delegation of more than 60 brand owners and operators based in Trend City—a full-scale team moving forward in unity.

The study tour across France and Italy will officially set off on September 20.
Covering Paris, Florence, Prato, Carpi, Milan, and other cities, it carries multiple missions: in-depth industry learning, international resource matching, and global vision upgrading.

At the briefing, the full itinerary, accommodation, transportation, and dedicated service support were outlined, with all operational details refined to ensure a smooth and worry-free journey. Centered on visits to benchmark enterprises, industry exchanges, and fashion trend insights, the goal of “go out to learn, bring back to upgrade” was established.

To better tell the story of brands going global and amplify the voice of the local fashion industry, the meeting called for a publicity mechanism of “all participate, all film, all share materials.” Merchant brand owners were encouraged to actively document industry exchange scenes, team spirit, and cutting-edge fashion insights during the study tour, and to speak through a multi-platform, all-media matrix, comprehensively conveying YIFA’s brand strength and industry vitality.

Meanwhile, the meeting made special arrangements for core overseas travel support, focusing on key matters such as overseas travel safety, cross-border network communications, and emergency response. Requirements and response plans were clarified to fully mitigate cross-border travel risks and build a secure, reliable, and comprehensive safeguard for this business study tour.

In response to questions raised by brand owners regarding the itinerary, travel, and study arrangements, staff provided detailed answers one by one and addressed each concern, effectively resolving travel worries and ensuring the study tour proceeds smoothly, securely, and in an orderly manner.

Broaden horizons through study; foster growth through exchange.
Next, we will head to France and Italy, two major fashion highlands, to engage with frontier industries, draw on advanced experience, and connect with premium resources. We look forward to all participants returning with new knowledge and empowering industry upgrading with a fresh vision!

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