On August 27 (yesterday), the 8th Anniversary Celebration  of New Yifa Women’s Wear Building, a major sub-event of the 16th Yifa Global Apparel Exchange Conference, officially kicked off. As a well-known domestic landmark  for original women’s wear sourcing and purchasing, the venue was filled with a lively atmosphere  as merchants and buyers participated together in a series of exciting activities.

One of the highlights of this anniversary celebration was the offline debut of the original AI short drama  After the Breakup, I Made a Comeback with New Yifaat the launch ceremony. The drama tells the story of an apparel professional who relies on New Yifa’s quality supply, supply chain, and platform empowerment to achieve a turnaround. Featuring real-life appearances by merchants combined with AI technology production, it allowed the audience to resonate with the heroine’s story while exclaiming that it was “novel and interesting.”

From creative discussions to real-person AI image collection, store location shooting, products, and display styling, New Yifa merchants provided tremendous support. Merchant representatives, including Jiajia, the brand owner of IF and the real-life prototype for the heroine in the drama, were invited on stage to share their feelings about participating in the creative process and jointly marked the opening of the anniversary celebration with a clapperboard .

In addition to innovative promotional methods, this celebration also brought tangible benefits to buyers. New styles and best-sellers were offered at discounted prices, major lucky draws were in full swing, and the venue featured interactive experiences with a stunning cyber girl as well as a handsome Mr. Rabbit NPC distributing gifts throughout the venue. This allowed visiting buyers to enjoy themselves while stocking up, leaving with both goods and great memories. New Yifa is new in leadership, new in originality, and new in its inclusiveness and acceptance of new things.