Since the grand opening of the 16th Yifa Global Apparel Exchange Conference on August 28, the main venue, Hangzhou 9 Yifa Women’s Wear Wholesale Center, has hosted two days of fashion activities with spectacular content — the 2026 AW special release shows, the autumn/winter new arrivals spot sourcing and purchasing festival, the Chinese-style salon sharing session, and fashion insider private sharing sessions were launched simultaneously. Cutting in from multiple fashion perspectives, each activity had its own unique charm, fully meeting the diverse needs of global buyers. According to the reception team’s statistics, during YFBF16, 9 Yifa received tens of thousands of buyers from more than 80 regions across China and nearly 40 overseas countries, truly building a bridge of friendship and development for mutual visits, study tours, fashion sourcing, and trade negotiations between production and sales across the global apparel industry. It carried out broader exchanges and cooperation on the international stage, creating a spectacular and rewarding business journey.

YFBF16 · 9 Yifa Plus-Size Women’s Wear Special Show 

Following the four special shows on the first day — New Chinese Style on floors 1–4, Sweater & Coat City, Premium Down Jacket City, and Fashion All-Category — on the morning of August 29, a total of 11 leading plus-size brands from the fifth floor made a stunning debut with their new arrivals: Muxi, Li Shiqi SEVENTEEN LI, Pang Yihao, hh-kk, Yimu Yueji, Liuyi Plus-Size Aesthetics, Aibeifan’s Da Ji, Guaiguai Shu S.T Plus-Size Women’s Wear, DADA, Feng Xiaoyin, and Maojiu MAX. Most of the models on the runway were outstanding sales elites from the stores. Through their most authentic and vivid presence, they interpreted the fashion attitude of plus-size women’s wear and showed buyers the charm and style of the original autumn/winter strength of 9 Yifa’s fifth-floor plus-size women’s wear.

YFBF16 “Five Elements in Clothing · Oriental Elegance Gathering” — Chinese Classics and New Chinese Style Women’s Wear Industry Salon 

As the first high-end original manufacturer gathering and sourcing zone for New Chinese Style in East China, the second floor of 9 Yifa has brought together many outstanding Chinese-style brands and has become a focus of industry attention by virtue of high-quality original manufacturer resources and sourcing services. In order to deeply empower on-site manufacturer brands and buyers nationwide, on the afternoon of August 29, the “Five Elements in Clothing · Oriental Elegance Gathering” Chinese Classics and New Chinese Style Women’s Wear Industry Salon was specially held, building a bridge for in-depth dialogue between traditional culture and apparel commerce. The salon was packed to capacity, with buyers, brand owners, and industry elites from across the country gathering together.

At the beginning of the event, the three lead brand owners of New Chinese Style power brands — Wutong Yinfeng, Yiran Ju, and Qingmu Ze — took the stage. From the perspective of real front-line store operations, they shared many genuine observations on the current New Chinese Style women’s wear market and insights into the autumn/winter industry. These real and vivid market voices resonated strongly with the audience.

Following that, the specially invited guest of the salon, Ms. Qianxian — a practitioner of combining traditional culture with business — gave a keynote sharing. From the perspectives of Chinese classical culture and Five Elements aesthetics, she explained in depth how to use traditional wisdom to empower the brand expression and styling philosophy of New Chinese Style women’s wear. Combined with practical scenarios in the apparel industry, she provided a brand-new perspective for brands to refine their cultural DNA and build differentiated competitiveness. The entire sharing had both theoretical depth and close relevance to industry practice. The audience listened attentively, and many buyers and brand owners expressed that Ms. Qianxian’s sharing opened a new window of thinking on “empowering business with culture,” giving them deeper reflections on future product selection logic and brand positioning.

We also look forward to seeing more Chinese-style forces rooted in tradition yet daring to innovate emerge on the 9 Yifa platform, so that the beauty of our New Chinese Style women’s wear can flourish and endure in the soil of commerce.

YFBF16 — 9 Yifa × Central Asia Apparel Industry Brand Cooperation and Matchmaking Symposium 

On the afternoon of the same day (August 29), the symposium “Silk Road Threads, Weaving the Future Together — 9 Yifa × Central Asia Apparel Industry Brand Cooperation and Matchmaking Symposium” was held in the conference room on the fifth floor of 9 Yifa. The symposium aimed to build a communication bridge between Hangzhou-produced women’s wear and the Central Asian market and to promote in-depth exchanges among multiple parties.

The symposium brought together representatives from the textile and apparel industries of Uzbekistan and Kyrgyzstan. Xu Bin, Chairman of Yifa Commercial Group, and Guo Furong, General Manager of 9 Yifa, attended together with outstanding manufacturer brand owners from 9 Yifa and the Yifa Entrepreneur Club. All parties engaged in frank and pragmatic dialogue on topics such as the direction of apparel industry cooperation and market expansion paths. Representatives from Uzbekistan and Kyrgyzstan highly praised the design, quality, and cost-effectiveness of Yifa women’s wear, and expressed positive willingness to carry out in-depth exchanges in the future on brand promotion, trade connectivity, and other areas. This symposium further enhanced mutual understanding and trust. All parties expressed their expectation to maintain close communication in the future, promote deeper interaction and exchange, and work together to create a new chapter of Silk Road cooperation.

YFBF16 — 9 Yifa’s Massive Autumn/Winter New Arrivals Are Extremely Popular, with Abundant Benefits 

More than 1,000 merchants at 9 Yifa have launched their 2026 autumn ready-to-wear spot new arrivals in full swing, featuring diverse styles and covering all core popular categories, attracting buyers to visit stores for sampling and ordering. Check-in points and lucky draw areas were crowded with people, and buyers selecting styles and goods in the stores formed a continuous stream. The unprecedented sourcing and purchasing intensity brought every buyer one delightful surprise after another. Here, the latest fashion trends were showcased, promoting win-win cooperation and frequent, harmonious exchanges between production and sales.

Amid the wave of globalization, this year’s YFBF16 further consolidated 9 Yifa’s influence in the domestic and international fashion landscape, fully demonstrating the vigorous vitality and unique charm of strong manufacturer brands, and achieving a positive situation of mutual benefit, win-win cooperation, and sustainable development for both production and sales.

Here, we sincerely thank every guest from domestic and international business associations and buyers from all channels who traveled from afar. Thank you for your trust and companionship. Looking ahead, 9 Yifa will always stay true to its original aspiration in the industry, unleash its own strengths, and on the path of fashion development, use innovation as the brushstroke and quality as the foundation, to paint an even more brilliant new chapter of apparel, and with firm and unwavering steps, continue to promote Hangzhou-produced women’s wear with fashion confidence onto the world stage.

2026 Autumn/Winter Trends Are Now Launching — Welcome Global Buyers to 9 Yifa for Sourcing and Purchasing!