CN
2026 Spring/Summer Milan Fashion Week | WHITE MILANO

 

The WHITE MILANO Exhibition is located in the Tortona Fashion District of Milan, serving as a golden springboard for brands to enter the high-end markets of Europe and the globe. It gathers over 2,000 top-tier boutiques and department store groups, as well as nearly 300 international authoritative media outlets from around the world. Leveraging its advantages of "high density of professional buyers, strong international media influence, and high authority in trend release", the exhibition helps brands connect with global core resources.
With 25 years of development, WHITE MILANO has become an "incubator" for discovering pioneering design talents. Each season, it attracts more than 20,000 professional visitors worldwide, among whom buyers from mature overseas markets account for over 60%.

 

 

 

CIRCLE HUES

Art is not decoration — it grows from the soul of clothing. “YUAN” represents wholeness, the most original canvas. “SE” is connection — it gives life to the YUAN and blends into coexistence. It guides us toward a simple, natural, calm, and free way of dressing

Contact:circlehues@163.com
Website:circlehues.com

 

9ROOVE

9ROOVE takes "Embrace Your Soft Power" as its brand philosophy, encouraging women to embrace their inner soft strength and confidently display their unique charm. 9ROOVE draws inspiration from "groove" and infuses urban rhythms into modern design language. Its style subtly balances a sense of laziness with femininity, catering to the needs of diverse scenarios such as workplace commuting, daily social interactions, and leisure travel.

Contact:business@9-roove.com
Website:www.9-roove.com

 

CENEECHO

Ceneecho Brand Mission: Live Different。Vision: Empower woman cross all materials, all channels, and all moments, to joyfully embrace an innovative life 。 Brand Slogan : Enjoy everyday 。 Service Philosophy: The customer is always right。Brand Meaning : “Cene“ symbolizes rebirth , while “Echo“ represents the inner voice of self-expression。 We encourage women to listen to their inner selves, choose clothing that truly reflects who they are, and showcase their unique individuality and charm。

Contact:wholesale@ceneecho.com
Website:https://ceneecho.com/

 

ID-PLACE

With a focus on lightness and slimness, our brand empowers women to break free from bulky winter wear and embrace a more relaxed and comfortable style. In an era full of noise and distraction, we pursue simplicity and a return to the essentials. Our brand philosophy remains true to its core — avoiding unnecessary embellishments. Through minimalist design and distinctive tailoring, we express the original intention behind every piece.

Contact:529221448@qq.com
Website:https://v.315uc.cn/25811/

 

DTU

DTU embodies the essence of power aesthetics, expressing diverse attitudes towards life through fashion. The brand presents its pieces in a neo-modern form, striving to strike a balance between structuralism and pragmatism. It champions a design philosophy rooted in timelessness, sophistication, and comfort.It is a high-end fashion womenswear brand specializing in distinctive down jackets, shirts, and dresses.

Contact:hangzhoudtu@163.com
Website:hangzhoudtu.com/

 

HAOQIJIA

The brand focuses on premium shirts, blouses, and suits as its core product categories. Its products embody elegance, professionalism for work, and urban fashion. Through the use of diverse materials and versatile design techniques, the brand expresses and showcases the beauty of modern urban women—elegant and romantic, natural and relaxed, minimalist and casual, as well as bold and authentic — delivering distinctive product experiences to customers.

Contact:liupeng@qiyuefashion.cn
Website:https://www.haoqijia.com.cn/

 

SCRETANA

SCRETANA focuses on high-end home aesthetics, embracing the concept of “free and comfortable living.” With customized luxurious materials and craftsmanship, it selects natural fabrics to create elegant and comfortable pieces — interpreting home aesthetics and offering urban dwellers a cozy, private experience.

Contact:8675943@qq.com
Website:https://www.scretana.com/

 

VAXXLON

Rooted in European silhouettes, our brand reinterprets the aesthetics of minimalism and effortless elegance. We began our journey in 2021 with original down jacket designs and expanded into full-category innovation upon entering YIFA in 2023. With a focus on contemporary minimalist aesthetics, we are dedicated to offering original creations that combine comfort and sophistication — empowering modern, high-end women with a sense of refined ease.

Contact:zyx@vaxxlom.com
Website:www.vaxxlon.com

 

B'QN'YREN

Adhering to the principle of " returning to nature and following the same order ", we seek a sense of relaxation in life. Using clothing to cross age and fashion styles, and providing consumers with a boundaryless wardrobe with easy to match practicality.

Contact:hzgeyu@163.com
Website:www.hzgeyu.com

 

MINASELF

Continuing the trend of Korean culture, incorporating fashionable and modern elements, expressing a casual and relaxed feeling, and continuing the minimalist, beautiful and free soul, highlighting women's pursuit of authenticity and perfect life. MINASELF was founded in 2008 and is a fashion brand specializing in high-end women's clothing such as suits and integrated fur and leather. Mina symbolizes the independence and autonomy of women, which is an essential characteristic of modern women.

Contact:minaself2@163.com
Website:minaself.com

 

ISPRIN

To be irreplaceable, one must always stand out from the crowd 。 Style knows no bounds and freedom is up to me。 With the design concept of urban simplicity/relaxation, integrating innovative design, textured fabrics,and craftsmanship,it showcases the exploration and reshaping of the spontaneous attitude of urban new women towards themselves。

Contact:isprin@126.com
Website:www.hzisprin.com/a>

 

MAIKU

With the design concept of "simplicity but not simplicity", the harmonious relationship between clothes and body is constructed, and it is advocated that it is not limited by definition and advocates a diversified but not complicated dress philosophy. While meeting the needs of modern urban life, we should balance softness and toughness, and blend shape and color, so as to interpret the pleasure and self-confidence of contemporary women.

Contact:maikuchina@gmail.com
Website:www.maikumaiku.com

 

KIPMIC STYLE

KEEP ME CHARMING KEEP MAKING STYLE Elegant yet dynamic, deconstructing the wisdom of dressing. KIPMIC STYLE interprets the multi-faceted charm of modern young women by incorporating delicate elements with dynamic fun, endowing a new context of romantic nonconformity, and making clothing a declaration of confidence.

Contact:qs@kipmicstyle.com
Website:wholesale@ceneecho.com

 

Must Bloom

Must Bloom gently and effortlessly interprets the world of women. It is a fashion brand, yet more like those who insist on writing poetry in the midst of vanity. It blends the beauty of art into clothing with casual expression. Must Bloom will be your loyal friend, sharing with you a silent understanding beyond words.

Contact:fanqiqi@hotmail.com
Website:www.mustbloomzf.com

 

RUNXI

RUNXI conveys emotion through clothing, shaping beauty in form and weaving eternal moments. With 20 years of expertise in knitwear, we are a vertically integrated apparel supply chain combining R&D, production, and sales. We mainly provide bulk ready-to-ship products and full ODM brand customization services.

Contact:houyu@runxi.vip
Website:runxi.vip/products/

 

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