From June 11th to 13th, the 2025 Greater Bay Area International Women's Fashion Exhibition (BIRD) was in full swing at the Shenzhen Convention and Exhibition Center (Futian District). The long-awaited power of Chinese original women's fashion here witnessed its shining moment.

This industry event, jointly organized by the Yifa Commercial Group and industry leaders such as the "China Clothing Association", focuses on leveraging the advantages of the regional clothing cluster and the role of the regional hub. It precisely targets the overseas growth market and strives to build a new highland for women's clothing fashion along the "Belt and Road" initiative. It also provides a high-quality bridge for exhibitors to connect with international resources.

A large number of high-quality brands gathered together, and the Yifa Exhibition Hall showcased the vitality of the industry. 

This exhibition is full of highlights! The Yifa Commercial Group showcased 130+ leading supply chain women's clothing brands in Shenzhen, and launched 10,000+ autumn and winter new products at the event.

In the 15,000-square-meter Yifa Exhibition Hall, the commercial and trade vitality has reached an unprecedented high! A large number of professional buyers have flocked in, and the negotiation atmosphere has continued to heat up.

Among them, nearly a thousand overseas professional buyers from countries such as Italy, Russia, Japan, South Korea, and Vietnam arrived in a group. They moved among various exhibition booths, conducting in-depth product selection. Orders and purchase intentions poured in continuously, injecting strong momentum into the internationalization process of Yifa women's clothing brands.

Efficiently connect with global buyers and build multi-dimensional trading scenarios 

During the exhibition, matchmaking events were successfully held for overseas buyers from different regions such as Russia, Japan, South Korea, Europe, and the Middle East. On-site, both buyers and sellers focused on communication, and through precise matching, a smooth communication bridge was established.

Many overseas buyers commented: "The products of the Yifa Exhibition Hall are of high quality and have a very high degree of novelty in design. They are truly impressive!"

"Yifa Fashion Day" T-Stage Gala: Five Major Brands Present New Directions in Fashion 

On June 12th, the exhibition center of Hall 5 transformed into a stylish stage exclusively for Yifa, welcoming the highly anticipated "Yifa Day".

Yifa carefully selected five outstanding women's clothing brands from among the numerous participating brands, namely: Hishen International, Wan Shu, VRNCEWEI, RyanFlam and Weipa. From 10 a.m. to 4 p.m., the exclusive fashion show of Yifa was staged one after another on the runway.

Each brand interprets the fashion concept with its unique design language, perfectly integrating cutting-edge design elements with exquisite craftsmanship to present the innovative vitality and vigorous spirit of the Yifa women's clothing industry to the audience.

This unique visual feast exclusively presented by Yifa vividly depicted the direction of industrial innovation, and became another highlight of the exhibition.

Multiple honors bestowed, witnessing the achievements of industrial development 

At this exhibition, the Yifa Commercial Group was awarded the "Value Model Award".

At the same time, many outstanding women's clothing brands under Yifa also received numerous honors:

"Design Leadership Award": AEEANCE, DM Pu Pu Feng;

"Marketing Pioneer Award": Ji Si Fan, A Xue Jia, 1988 Jeans;

"The Founders of Her Era": Li Yun, the founder of the Seventeen brand; Huang Lingling, the founder of the Rongxi brand; and Xiao Xuanxuan, the founder of the Puteon brand.

These awards not only recognize the strength of the Yifa Commercial Group and its affiliated brands, but also bear witness to the rapid development of the Chinese women's clothing industry.

Unite global expectations and usher in a new chapter for the industry 

The successful holding of the 2025 Greater Bay Area International Women's Fashion Exhibition reflects the firm confidence of Yifa in the industry's transformation, as well as the sincere expectations of exhibitors and global buyers across the seas.

Looking ahead, the Yifa Commercial Group looks forward to working together with global partners in the new era of development, and jointly writing a new chapter that is more resilient, more dynamic, and more attractive for the textile and clothing industry!